12/6/2023 0 Comments Sportnation sponsorship![]() ![]() Meanwhile, Saudi’s homegrown football clubs are being rejuvenated by a state-led privatisation programme.Ĭritics outside the kingdom have accused it of “sportswashing”– trying to “buy” its way to legitimacy. Rumours have also resurfaced that the wealth fund wants to add more international football clubs to its portfolio, after buying English Premier League side Newcastle United in 2021. ![]() Sport privatisation next goal for Saudi Arabia.Saudi’s PIF governor to chair PGA and LIV merged entity.Opinion: The Gulf’s bid for global dominion in sport.Last weekend PIF announced that it was forming another company, SRJ Sports Investments, to focus on the domestic market and the Mena region. In the past 12 months alone, football superstar Cristiano Ronaldo joined the kingdom’s Pro League, smart city Neom won its bid to stage the 2029 Asian Winter Games and the Public Investment Fund acquired a stake in VSPO, a Chinese esports business. Saudi Arabia’s sports shopping spree shows no signs of slowing down. Al-Nassr star signing Cristiano Ronaldo celebrates Saudi Arabia's Founding Day ![]()
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